It's finally done!! After working for our idea of perfection (and hopefully yours) for weeks, we've finally cracked it!
This advertising page is completely different to our first draft aesthetically. We decided to keep the same font..but changed almost everything else. We decided to use a photo of Tel (lead singer) as the main focal point of the advert. The image we chose captures him in action..you can see the intensity of the stage show simply by looking at this one still. We also put a distorted/pastel looking effect on the image using Adobe Photoshop to give the advert the grimey and urban look we were going for. Slightly changing from the first draft we decided to make the image black and white rather then sepia, as this image is more suited to the black and white .
8th December? Random choice? I think not. We chose this as the release date in order to meet the huge market boom that occurs at christmas, with many artists fighting for the No1 spot. This makes the advert all the more realistic i feel.
If you look at my previous posts you'll see the reasoning behind using Rough Trade as the record label for De Shamonix. As you can see we have placed the Rough Trade logo in the corner of the advert, giving the advert further authenticity.
We put a black outer glow on the pull quotes in the top corners of the advert, this makes them more eye catching to readers, and gives them more of a sense of importance. I feel pull quotes really sell albums, as they are quotes from recognisable sources, that people will believe are an accurate evaluation of the album.
Another important feature of the advert is the 'DOWNLOAD ON ITUNES' line. CD's are somewhat a thing of the past in terms of music consumption in this present time. Although they are still produced..the majority of people prefer to download their music, as this is a very easy process, and means they can download the latest singles and albums without leaving the comfort of their own home. The leading legal provider in the music download market by far is Itunes, so selling the album on itunes would increase sales massively.
One last thing to mention is the 'LIVE STAGE PERFORMANCE' line on the advertisement. In order to further increase the hype surrounding the launch of the album, and of De Sham themselves, we thought it would be a good idea to include a dvd of the band performing a few of their tracks along with the album. This also links in with the image used as the main focal point for the ad. as the image is of Tel during one of their trademark thrilling performances.
These are potential backgrounds for the magazine advert. If we used one of these our advert would have a vintage feeling to it. I think they are all very eye catching, and could be used within our advert.
This is our first draft for our magazine advert. We chose an image of the band and put a sepia effect on the image, and changed the font colour to match this effect.
We used a wood effect banner, and used a western style font to match the writing. We decided to put an image of the front and back cover to promote the album. The images of the case on this advert will make it more recognised by the public, hopefully boosting sales.
Although we felt this poster was effective and did it's job of advertising the band and the album well, we decided against it and completely re-did the design for our final product. Certain features weren't right, such as the wood banner. Although it looked good, it didn't really make any sense being there, and doesn't reflect anything to do with the band or their music.
Also the image of the band in the centre wasn't edited very well as it was very hard to be precise due to the background of the picture being very similar colours to the bands clothing. If we had the time we would of taken the picture again with them on a white background, but we didn't have the time to do so unfortunately, and neither did the band.
When we started to create our CD case and Magazine Advert we decided that De Shamonix would need a record label in order to make it more authentic, as they would have been signed by a record label in order for all of this to be released.
We started off looking at the obvious record companys such as Sony and Universal, the major companys within the music oligopoly. We decided though after thinking about it more thoroughly that they wouldn't be signed by any companys like these, due to there un-known status, and the urban areas they come from.
We decided that the most authentic record label would be Rough Trade Records, an independant record label based in London.
It was started in 1978 by Geoff Travis. Geoff Travis was traveling in North America and amassed a huge record collection as he moved from coast to coast. He then shipped these records back to the UK which became the basis of the Rough Trade Shop. The label grew out of the Rough Trade Shop, founded by Travis in west London in 1976. The Label was set up in 1978 and also went into the distribution business.
"Parental Advisory is a message affixed by the Recording Industry Association of America (RIAA) to audio and recordings in the United Statescontaining excessive use of profane language and/or sexual references. Albums began to be labeled for "explicit lyrics" in 1985, after pressure from the Parents Music Resource Center (PMRC). In 2000, the PMRC worked with the RIAA to standardize the label, creating the now-familiar black and white design."
This sign is recognised nationwide, and lets people know that they should expexct bad language, references to sex or drugs throughout the album. When creating our CD case we will have to put this on the front cover, as a few of the songs within the album use swearing, and/or refer to drugs. Although this label will not ban people of a young age from buying the album as in the UK anybody of any age can buy an album with the parental advisory label on it, it will guide certain people away from the album for the right reasons.
Our music video is mainly Performance based, so doesn't really have any props, only the instruments they play. The Concept based parts to the video consist of natural looking shots of the band, as we just took shots of them without any scripts, giving us the authentic look we wanted. As a result of this we didn't have any listed props, but here are a few items that appear in the video:
Arctic Monkeys were formed in 2002 inHigh Green, a suburb ofSheffield, the band currently consists ofAlex Turner(lead vocals, rhythm guitar),Jamie Cook(lead guitar),Nick O'Malley(bass guitar, backing vocals) and Matt Helders(drums, backing vocals). The band’s debut album ‘Whatever People Say I Am, That’s What I’m Not’ became the fastest-selling debut album of British music history “When The Sun Goes Down” was only the second single by the band, and was released on 16 November 2005. The single was a hit and went straight to no.1 in the UK charts following the success of their first single. The video was directed by Paul Fraser, and was premiered on the 21st of December 2005. The video starredLauren SochaandStephen Graham. The music video used footage from a longer film,Scummy Man, which used the same actors who appeared in the music video to tell the story of 'Nina', the nameless "that girl there" from the song. The song falls into the Alternative rock genre, which is a very broad genre of music, giving it many characteristics. When The Sun Goes Down expresses some of these characteristics, such as lyrics addressing a topic of social concern, which in this case is prostitution and abuse. The music video is both concept and narrative based, the concept of the video being prostitution, and throughout the video we see the relationship between a young girl and a man providing the narrative part to the video.
The relationship between lyrics and visuals are mainly illustrative; the visuals on screen explain the lyrics and illustrate them. They are also amplified at some points throughout the music video. Straight away once the song has started, the lyrics of the first line are illustrated; “So Who's that girl there? I wonder what went wrong, So that she had to roam the streets”, as this is sung we see a young girl stood firstly in the snow, and then in what looks to be a block of council flats up against some railings in freezing cold conditions looking pretty rough. These images literally put pictures to the words, creating a perfect picture of the artist’s thoughts when they were writing the song. Another good example of the lyrics being illustrated comes in the form of the line “ She makes a subtle proposition, "I'm sorry love I'll have to turn you down" “. In the video we see the young girl playing a prostitute asking a passerby if he’d be interested, seeing her disappointment and desperation when she’s turned down. Throughout the song there are a few parts where the lyrics are amplified by the visuals on screen to really exaggerate the lyrics to the viewers. The best example of this is in the last few lines of the first chorus where we hear “They said it changes when the sun goes down”, we are introduced to a very strange character playing a gothic magician, practicing different tricks, enhancing the viewers perception of the lyrics.
Paul Fraser (director) has done an excellent good job with the editing of this music video, changing the pace of the visuals accordingly to the tempo of the song itself throughout. The first 55 or so seconds of the song consist of long extended notes on the guitar, the cuts don’t seem to be in sync with these notes exactly, but they do reflect the tempo of the song, using long takes of each shot before cutting to another.After this 55 seconds of slow tempo the song suddenly drops to a much quicker tempo, and in correlation with this the visuals also speed up dramatically. At the beginning of this change in tempo there is a 25 second instrumental, where we see someone driving along a road from their perspective, this footage has been speeded up during the editing stages, providing a very fast pace to the video. During this instrumental we also see some footage of the young prostitute, but each shot is very short and cuts on the beat of a snare drum being hit. The tempo very slightly slows down after this instrumental, and the cuts become only slightly longer. The tempo increases for every chorus and slightly drops for the verses, with the visuals reflecting these changes. For the last 26 seconds of the song the tempo returns to how it was originally at the start of the song, to a very slow tempo, with long notes, and once again the shots are long and the cuts are not quite in sync with the music.
When The Sun Goes Down was only the second single produced by the Arctic Monkeys, so obviously the music video was only the second video for one of their songs. Although their first and only single before When The Sun Goes Down was UK no.1 , the band were still reasonably un-known as individuals, people knew their previous work, but not the band themselves. So this was a good opportunity to create an image for the band and get their faces out there...An idea it seemed the band weren’t too keen on. Through the entire video we only see the band on two moments for split seconds, loading a car with their instruments. But through doing this, and choosing to really explain the lyrics of the song with their video, rather than attract attention to themselves, it has created an image for the band without involving them as such. Both the video and the song give the viewers the feeling of the band being a rough suburban band, and a sense of their raw talent, with a passion for music rather than the fame that comes with it. The record label has focused more so on promoting the single then the band with this music video.
Within the song there is an intertextual reference to the song ‘Roxanne’ sung by The Police in 1978, with the lyrics ‘And he told Roxanne to put on her red light’. The ‘red light’ part to the line referring to the famous red light district in Amsterdam, where there are many prostitutes. The words within the song sung by The Police say “Roxanne, you don’t have to put on the red light” advising the girl not to sell herself. But the lyrics in When The Sun Goes Down twists the classic line from this song and explains a man telling a girl the opposite, to be the prostitute she is. This intertextual reference is a very good way to help the audience understand the idea and meaning to the song.
Paul Fraser has done a very good job directing this video, illustrating the lyrics to the song excellently and creating the gritty and dirty vibe that the song gives off, and also in a way that the band stand for. He has created an interesting and well pieced together video that promotes the single rather than the band explaining what the Arctic Monkeys are about, the music.
The Libertines are an English rock band, formed in London, in 1997 by frontmen Carl Barat and Pete Doherty. Part of their recording career was described as the garage rock revival of that time, one of the aptly named 'The' bands and spearheading this movement in the UK, the band is centred on the song-writing partnership of Barat and Doherty. The band gained some notoriety in the early 2000s. Although their mainstream success was initially limited, their profile soon grew, culminating in a #2 single and #1 album in the UK Charts. In December 2004, their self-titled second album was voted the second best album of the year by NME magazine. Both of their full-length LPs were produced by Mick Jones, of the British punk band The Clash. Despite all of the bands fame and success, this could not resolve several issues within the band, leading to the breakup of the band. It was only this summer that the four members have reunited to play a series of shows, including main stage slots at Reading and Leeds Festivals. The director of the video was Alexander Strickland-Clarke, he is a fairly small and unknown director as there is no recognition of any previous work. The song falls into the Indie Rock genre, this genre is aimed at a fairly wide audience, although it isn’t quite mainstream. It is hard to put down in stone any set conventions to the indie rock genre, but there are a few that can be seen within this video. For example the whole video has a rough, unpolished look to it, from the way Pete and Carl look, to the camera shots used, this is done purposely to create a certain image for the band, they don’t care about people’s perceptions of them, more so the music itself. The video is both performance based and narrative based. The video shows numerous clips of the band performing the song live at a gig, throughout there are cuts between this gig and a day out with the band, which doesn’t really have any relevance to the song itself.
Some of the lyrics within the song are illustrated by the visuals on screen, and some of the lyrics are amplified. Within the first verse of the song the lines ‘Oh my friend you haven’t changed, You're looking rough and living strange’ are sung, these lyrics are illustrated by a medium shot of the camera crew walking into a shop looking rather shabby, and strangely dressed, as one of them is wearing a kilt, and Pete Doherty and Carl Barat themselves are wearing Grenadier Guards tunics. Also as the line ‘You’re looking rough and living strange’ are sung there is a close up shot of Pete in what looks to be toilets pointing at writing on the wall that says wasted hitlers youth, amplifying both the words rough and strange. Another line illustrated through the visuals was ‘You’ve cast your pearls but now you’re on the run’. The visuals on screen shows a medium shot of Pete and Carl looking at cd’s, as Pete puts a few into his tunic pocket, followed by a shifty and rough tracking shot of Pete walking out of the shop, expressing in a different sense to how it’s meant to be heard, but nevertheless ‘now you’re on the run’.
The music and the video sync together well from start to end throughout this video. At the start of the song the pace maintains a constant reasonably slow tempo and volume, shown visually by long slow cuts, including a tracking shot of Carl walking down some stairs, and a medium shot of the band just stood still for a photoshoot in an unusually quiet London street. Throughout the first 30 seconds of the song the sound slowly crescendo’s becoming louder and louder as more instruments are added, building up to what becomes a faster tempo to the song. As this tempo changes the visuals also change in sync with the music, with faster cuts showing the band performing, and close ups of the guitarists playing, panning in and out very quickly, keeping to the fast tempo of the song. Everytime the chorus is sung, these very fast cuts are used as we see the band performing live, and whenever a verse is played, we see Pete and Carl walking the streets, but with longer shots without cuts, this has a very good effect, and does well to split the narrative and performance based parts to the video.
Rough Trade (The Libertines record label) are looking to sell the single, and promote the band in a very obvious way. By creating a very lively and up-tempo music video, they are selling the band and giving them their own image as a whole. The close ups of the band performing live gives an insight to the bands energy and enthusiasm, and the stage show they perform shows the audience the vibe that Rough Trade are trying to express. There is a real emphasis on the bands musical ability within the video, giving them the ‘real raw talent’ vibe Rough Trade have tried to create. Don’t Look Back Into The Sun was only The Libertines 4th single and even though they were reasonably well known by then, they didn’t really have any set motifs, so this was an opportunity for the record label to set the tone. Throughout a long, slow paced instrumental, there are several close ups of the band walking around the streets, with close ups of each member, and shots of the entire band together, this has been done purposely to sell the artist’s, and promote them as a band together.
Alexander Strickland-Clarke overall did a good job with the video, labelling the band with an image, and also highlighting there intense and thrilling live performances. From watching the video it seems as the aim set was simply to promote the band, and this was accomplished in the video, by a plain and simple video, with nothing fancy about it, almost representing the indie rock genre as a whole, focused solely around the music itself.
The Foo Fighters are an American rock band, formed in Seattle, Washington in 1995. The band was formed by their lead singer, Dave Grohl, after the dissolution of his former band, Nirvana. A lot of there music is reminiscent of Nirvana’s music, Grohl acknowledged that Nirvana singer Kurt Cobain was a major influence on his song writing. The video I am analysing is ‘Best Of You’, released in May 2005. The director of the video was Mark Pellington, best known for his work on the video ‘Jeremy’ for Pearl Jam. The song falls into the alternative rock genre, this is a very broad genre, and has many characteristics. Best Of You shows some of these characteristics, such as the lyrics addressing a topic of social concern, depression and anger. The video is both performance based and concept based. Throughout the videos there are several cuts between the group performing the song on top of a high building, and then to shorter clips of various different things, this is the conceptual part, with the concept being based around anger, violence and depression.
The lyrics within the song are amplified by the visuals throughout the video. When the group playing the band is the focus, you can see the emotions of anger and pain on the lead singers face as he sings. The video starts with an extreme close up of the lead singer, this close up backs up my point very well, as you can see Grohl’s pain by his facial expression. Within the song are the lyrics “I was too weak to give in, too strong to loose”, as this is sung there is a quick cut to a red wall, with the word resist written on it clearly, and then another quick cut to an angry baboon, then back to the band, and then to another shot of a red wall, but this time with a heart on it, the wall is half covered by a shadow, giving it a gloomy and dark effect, this quick succession of shots exaggerates the lyrics greatly. Another example of the lyrics being exaggerated is through the line of “Has someone taken your faith?It's real, the pain you feel, You trust, you must confess”. The visuals on the screen show firstly a young girl sat cross legged in a nurse’s outfit, in a very gloomy corridor, with low key lighting, making her look almost ghost like. There is then straight away a cut to a very quick cut to a wolf growling and biting with blood on the snow beneath it’s feet, there is then a cut to another young girl, but this time the girl is smiling with sun over her shoulder, an extreme opposite of the young girl before, the two girls illustrating “ Has someone taken your faith? It’s real, the pain you feel”.
The music and the visuals sync together very well in this video. The song starts off at a slow pace for the first 50 or so seconds, and then drops into a much faster pace, with a heavier sound. This is illustrated by the visuals seamlessly, at the slow part of the song, the focus is only on the lead singer, as an extreme close up just focus’s on Grohls face and the microphone, and then as the beat drops the camera cuts away to quick shots of the group, following the pace of the music itself. Throughout the video there are cuts from the group, to short clips illustrating pain, depression and anger, these aren’t always cut to the beat, but some of them cut with the drum beat. As the song breaks down and the lyrics stop, focusing only on the instruments, there are numerous close ups of the members of the band playing there instruments.
There are a lot of close ups of the artists throughout the video, particularly the lead singer Dave Grohl, promoting him and the band throughout. The record companypaid great attention the the band itself within the video, as this is a way of selling the record in its own, as this single was part of their fifth album, they were already a highly respected and well known band, particularly front man Grohl as he was also known from previous band Nirvana, again being another selling point. A lot of previous videos from the Foo fighters are performance based, focusing on the group themselves, creating a common link for fans to acknowledge a foo video by.
There aren’t really any references to looking within this video, and no real sexualised display or sexual display of anyone throughout, but this is because of the lyrics to the song, focusing on anger and depression. The only sign of any affection within the video is a few selected shots of couples in bed together, or laying down with one another.
The video has no specific intertextual references, but there is a slight intertextual reference of genre, as in psychological thrillers. The quick cuts to animals pouncing on their prey, and young girls, and walls covered in writing, are all reminiscent of “The Butterfly Effect” and “Donnie Darko”. This is used to really exaggerate the emotions within the song, visually providing back up of the lyrics to the song.
Best Of You is a well worked video as a whole, providing great support to the song. The emotional feelings of the single itself are shown well within the video, expressing the lyrics clearly. The video promotes the artists a lot, with close ups throughout, and a lot of focus on the group, and their performance, showing the audience there style and flare.
To get a bit of an insight into the vibe of the band, and the sort of people they attract to their gigs me and John have been up to 4 of their performances all over London..hoping that it would provide us with a target audience for our video and ancillary tasks.
The first thing we noticed at all of the gigs was the average age of the people watching. The majority of them were between 20 and 25, YAKS (young adventurous keen single) with disposable incomes as they are either still living at home or at university, so are relatively worry free, reflecting the image that the band give off with there stage presence and lyrics.
As far as demographics are concerned the male to female split at the gigs was roughly 65:45, so fairly even. I don't think this was effected by the music itself, but more so by the areas they were playing in. This was the same for race, there wasn't any particular race that appeared to be bigger fans of De' then another, the race simply reflected the area the band were performing in.
One thing that did stand out at all of the gigs was the class of status of the people in attendance. This was always C1, C2 and C3. Middle to lower classed people, with nobody from the upper class at all. This is quite clearly because of the music, the band are trying to appeal to this C bracket, rather than the upper class.
We asked the band themselves who they thought their main audience was, Tel the lead singer told us " Well it always seems to be the youngsters at our gigs, ya know what i mean? I guess our music reaches them more then the olders, or maybe it's just another night for them to get smashed. You never see any snobs at our gigs either, only normal working class people like us, which is how we like it..But we could get anyone out of there seats! "
This research has been very useful for us, and has turned out to be time well spent. Our final pieces of work will be heavily influenced by what we've found out from going to the gigs.
Before we set off up to Camden we have planned out our journey as part of our risk assesment.
This is the route we will take to arrive in Camden, it is very straight forward and only involves 2 trains.
This is the route we will take when we have to walk from Camden Town Underground Station to The Dublin Castle to record the gig. It is once again a very straight forward journey, and involves us walking down a main road, so there are no real risks of being robbed for the cameras or tripods.
This is a printscreen of our final destination from google maps. This will save us from confusion if there are various pubs down the road, as we know what it looks like.
Its the dead of the night, i don't know what iv'e become I got the Devil in my vains i'm baptised by the morning sun I gotta make the call the sureal become so real The things i thought were beautiful have lost there appeal his lonesome midnight stranger hopes these wouds he's caused will heal
CHOURUS:
Shoulda seen it coming now the damage is done, LOVE don't over complicate it,
HATE don't over complicate it Don't talk about my feeling cause my feelings are numb, LOVE don't over complicate it,
HATE don't over complicate it.
the room feels like ice the worlds all outa fun You know life has no escape route for a blind fool on the run for excusses 'm searching beg or i steal All the things i thought were beautiful have lost there apeal
CHOURUS
Feeling so uneasy on the death train home I been acting kinda crazy you been to much on your own Your tongue lashings hurt like you crack the whip Whats the point in all this freedom all you do with it is this.
These are our first draft storyboards, they are only a rough guide to help us when we are filming with the layout of each shot. They will most likely come under change when we begin to film.
Just a day after emailing De and i've had a reply already! Proving that Facebook is a very good way to get speedy answers from the band, and as you can see reading the reply, their looking as if they're going to be very supportive towards us, and help us out with questions.
As De have their own Facebook fan page, we decided that Facebook was a good medium in which to contact the band, as it is a quick and easy way to speak to them. So i emailed the band once we had decided on which song we want to create a music video for, asking for the lyrics.
As we're hoping to film De Shamonix live at a few of their gig's, we have had to create an email to send to each venue, asking for permission to film. Here is the email we are sending out:
To whom it may concern,
We are writing to you to ask for your permission to film ‘De Shamonix’ at your venue. We are A-Level media students at ‘The Windsor Boys School’, and are planning on shooting a music video of the band for our A2 coursework. Two of our group members are related to the bass guitarist within the band, thanks to this they have come to us and asked us to make a video for one of their songs . We will only be filming for part of De Shamonix's set, no other artists will be recorded. As far as the crowd and safety are involved, we will not interfere with either the show itself, or any of the audience. We are only filming with a handheld camera and a tripod, so there will not be much clutter whatsoever.A response as soon as possible would be appreciated, thanks for your time.
Formed in the summer of '07, North London based band De Shamonix have built up quite a reputation from their high energy live shows. With a walls of feedback, infectious melodies & a thudding rhythm section, the group have been compared to the likes of Primal Scream, BRMC, & The Rolling Stones and continue to make waves on the London scene.
The band goes as this; Tel Kershaw: Lead Vocals, Gavin Lee- Moody: Guitars, Andy Taylor: Drums & Dan Hughes: Bass
Since the release & launch of their single 'Help Yourself' in '08, the group have continued their onslaught on the Capital playing a number of gigs & showcases in venues such as The Marquee Club, 93 Feet East, Camden's Proud Galleries & Highbury's Relentless Garage, recently supporting Amy Macdonald with a successful set at the Colossal Club Night This Feeling.
We have initially came up with numerous different ideas for our A2 coursework. We have decided to definitely create a music video, here are the few options we came up with:
Kings of Leon - Use Somebody
Blink 182 - Miss You
The Libertines - Don't Look Back Into Sun
De Shamonix - Help Yourself
De Shamonix - Love Hate
We listened to each of the songs and analaysed the genre of music they belong to - all fell within the rock genre, but had different sub-genres such as pop rock and indie rock. We also at the same time reviewed the videos that were already released for these songs, each had their own different style, and created a look for the band. After looking at all of these bands and their songs we have decided to go for De Shamonix, as they are an un-known band, meaning they have no set style as of yet. This gives us complete control over what we do with the music video. We have decided to make a video for the song 'Love/Hate' as it has a quick tempo to it, and has a catchy chorus.
So after a long year working hard to get our 2 minute opener complete, and be prepared for the big test, the entire Void Productions group managed to get A's!!!
So with AS out of the way, and being well on the path to an A in A level Media Studies..let the hard work begin!
After the overwhelming success last year, we've decided that Void Productions is a guaranteed route to an A, so we've stuck together for another year. Incase you haven't read my AS introduction, the members of the group are;
John (second from left), Mase, and myself.
This year we had several choices of tasks to choose between, and we've ended up going for the music video. Our task is to create a music video for any single we like.
The more original and un-heard of the band, the easier we thought it would be to create a high standard music video, so we've decided to do a video for my cousins, and mason's brothers band, De Shamonix.
This is Nick Mullins reporting from Baths Island in Windsor, at the scene of what looks to be a brutal gang murder. Kaine Knowles, better known as ‘Dubz’ by his closer friends, was murdered at around 7 o’clock last night
Throughout the night forensics have been down at the scene of the murder, carrying out an ongoing investigation to find out who the perpetrator, or possibly perpetrator's are. The police have recently been cracking down on violence and crime within this area, as the crime rates have risen dramatically over the last few months, with 5 gang related attacks in a very short space of time. Early reports helping the police within the investigation have revealed that the murder last night was a post code related attack, with the likely suspects being from SL1 and SL4. It is known to the police that each gangs contains 4 to 5 member who of which are known criminals and have been convicted of a similar nature previously.
When in the park eye witness reports have said that the two gangs collided when something was shouted across the park from one gang to the other. There were disturbing scene’s as they collided with vicious kicks and punches thrown. A quote from one of the witnesses stated ‘I haven’t seen violence like this since my school days, they were literally stamping on each-others heads with the intent to seriously harm each other.’ A statement was given by the police stating that they are seriously concerned about this incident, as it isn’t the first time we’ve seen such altercations like this.
The clearest sign of any breakthrough at this moment in time is some cctv footage that caught a clip of the two gangs meeting. As seen in the footage there two hooded males both pointing knifes at victims on the floor which consequently led to the death of Kaine. A knife as been recovered at the seen of the attack, police currently hold the knife, as forensics try to reveal the fingerprints and reveal a key suspect.
Friends and family of the young male have been fully informed of the happenings and are in a great deal of stress. Kaine’s mother described him as a lively character who was always up for a challenge, he will be missed dearly by all and will never be forgotten. Our feelings go out to the family, just hoping that they will get through this period of time with as much ease as possible.
Slough and Windsor police are reaching out for any possible help with this stabbing, if you recognise any of the people within that cctv clip please call 01753 882 542.
The writing in red is the part of the script that is actually being recorded on camera and is on screen.
Paranormal Activity is an American horror thriller, directed by Oren Peli and released on several dates from 2007 to 2009, the film finally hit the UK in 2009, and was distributed by Paramount Pictures and DreamWorks. The film see’s Katie Featherson and Micah Sloat playing the role of a young couple, who have recently moved into a two-story home of there own together in suburban San Diego. Katie claims that a ghostly presence has been haunting her ever since she was little, and that it has followed her to this new house. Boyfriend Micah buys a camera so can record footage 24/7, to try see what this ghostly presence is, even leaving it on as they sleep. The film is set up as found footage from the couple, giving it a very raw effect, as it is all hand held.
In the beginning sequence of Paranormal Activity the director has decided through the use of superimpose to set up the illousion that the footage we see within the film is real life footage, and hasn’t been directed or edited in any way. The writing on the screen says ‘The producers would like to thank the families of Micah S. & Katie F. and the Rancho Penasquitos Police Department for providing this footage.’ This straight away brings the narrative codes into play, as the reader is intrigued as to why its there families providing the footage? Why not themselves? Were they killed? Where do the police come into anything? Many questions arise from simply reading this short statement. This is an example of the Hermeneutic Code being used, with eqivocation being the device used, we are told the facts, but we are not told why we are being told.
After this writing on the screen fades out we see the footage that Micah is capturing, from his perspective, on the handheld camera, we see him look into a mirror, showing us what he looks like as a character. His partner Katie turns up in her car within this opening sequence, straight away introducing us to the two main characters, and giving us an idea of there personalities and an in-look into what there like. We see there home as Micah is walking around with the camera, the house is very purposley set up to look like an average home with all of the usual things you’d expect to find within a home. The mise-en-scene is very good, the director has left out open cardboard box’s, indicating to us that they are still un-packing, they have only recently moved into this home, also as we see him pick up the phone a load of leaflets and brochures have been scattered by the phone, giving it a more authentic look.
Once Katie is home and has seen the camera she starts having a very blievable conversation with Micah, almost as though it hasn’t been scripted, continuing to make the reader think this is real home recorded footage. She asks Micah ‘So do you think this’ll work?’ and he replies saying ‘I think, we’re gonna have a very interesting time, capturing whatever supernatural phenomenon is occurring or is not occurring’. This brings in another narrative code; the Proairetic Code. With Micah saying this, it implies to the audience that they will capture footage of this ‘supernatural phenomenon’, but when and what is captured still remains a mystery that the audience is eager to find out, creating suspense.
The opening sequence to Paranormal Activity uses different narrative codes well, to make the audience think, and ask themselves questions, that they anticipate throughout the film for these questions to be answered.
Before setting out to record our film, we had to be prepared for any possible hazards or risks that could occur, and be prepared for them. So we filled in this risk assessment sheet below.
