BUY IT NOW!!!

(Click on advert to see full size)

It's finally done!! After working for our idea of perfection (and hopefully yours) for weeks, we've finally cracked it!

• This advertising page is completely different to our first draft aesthetically. We decided to keep the same font..but changed almost everything else. We decided to use a photo of Tel (lead singer) as the main focal point of the advert. The image we chose captures him in action..you can see the intensity of the stage show simply by looking at this one still. We also put a distorted/pastel looking effect on the image using Adobe Photoshop to give the advert the grimey and urban look we were going for. Slightly changing from the first draft we decided to make the image black and white rather then sepia, as this image is more suited to the black and white .

• 8th December? Random choice? I think not. We chose this as the release date in order to meet the huge market boom that occurs at christmas, with many artists fighting for the No1 spot. This makes the advert all the more realistic i feel.

• If you look at my previous posts you'll see the reasoning behind using Rough Trade as the record label for De Shamonix. As you can see we have placed the Rough Trade logo in the corner of the advert, giving the advert further authenticity.

• We put a black outer glow on the pull quotes in the top corners of the advert, this makes them more eye catching to readers, and gives them more of a sense of importance. I feel pull quotes really sell albums, as they are quotes from recognisable sources, that people will believe are an accurate evaluation of the album.

• Another important feature of the advert is the 'DOWNLOAD ON ITUNES' line. CD's are somewhat a thing of the past in terms of music consumption in this present time. Although they are still produced..the majority of people prefer to download their music, as this is a very easy process, and means they can download the latest singles and albums without leaving the comfort of their own home. The leading legal provider in the music download market by far is Itunes, so selling the album on itunes would increase sales massively.

• One last thing to mention is the 'LIVE STAGE PERFORMANCE' line on the advertisement. In order to further increase the hype surrounding the launch of the album, and of De Sham themselves, we thought it would be a good idea to include a dvd of the band performing a few of their tracks along with the album. This also links in with the image used as the main focal point for the ad. as the image is of Tel during one of their trademark thrilling performances.

Vintage Vibe

These are potential backgrounds for the magazine advert. If we used one of these our advert would have a vintage feeling to it. I think they are all very eye catching, and could be used within our advert.

Magazine Advert First Draft

This is our first draft for our magazine advert. We chose an image of the band and put a sepia effect on the image, and changed the font colour to match this effect.

We used a wood effect banner, and used a western style font to match the writing.
We decided to put an image of the front and back cover to promote the album. The images of the case on this advert will make it more recognised by the public, hopefully boosting sales.

Although we felt this poster was effective and did it's job of advertising the band and the album well, we decided against it and completely re-did the design for our final product. Certain features weren't right, such as the wood banner. Although it looked good, it didn't really make any sense being there, and doesn't reflect anything to do with the band or their music.

Also the image of the band in the centre wasn't edited very well as it was very hard to be precise due to the background of the picture being very similar colours to the bands clothing. If we had the time we would of taken the picture again with them on a white background, but we didn't have the time to do so unfortunately, and neither did the band.

Ancillary Thoughts

When we started to create our CD case and Magazine Advert we decided that De Shamonix would need a record label in order to make it more authentic, as they would have been signed by a record label in order for all of this to be released.

We started off looking at the obvious record companys such as Sony and Universal, the major companys within the music oligopoly. We decided though after thinking about it more thoroughly that they wouldn't be signed by any companys like these, due to there un-known status, and the urban areas they come from.

We decided that the most authentic record label would be Rough Trade Records, an independant record label based in London.

It was started in 1978 by Geoff Travis. Geoff Travis was traveling in North America and amassed a huge record collection as he moved from coast to coast. He then shipped these records back to the UK which became the basis of the Rough Trade Shop. The label grew out of the Rough Trade Shop, founded by Travis in west London in 1976. The Label was set up in 1978 and also went into the distribution business.

Magazine Advert Research

Magazine advert research

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Parental Advisory

"Parental Advisory is a message affixed by the Recording Industry Association of America (RIAA) to audio and recordings in the United Statescontaining excessive use of profane language and/or sexual references. Albums began to be labeled for "explicit lyrics" in 1985, after pressure from the Parents Music Resource Center (PMRC). In 2000, the PMRC worked with the RIAA to standardize the label, creating the now-familiar black and white design."

This sign is recognised nationwide, and lets people know that they should expexct bad language, references to sex or drugs throughout the album. When creating our CD case we will have to put this on the front cover, as a few of the songs within the album use swearing, and/or refer to drugs. Although this label will not ban people of a young age from buying the album as in the UK anybody of any age can buy an album with the parental advisory label on it, it will guide certain people away from the album for the right reasons.

CD Case

Ideas for our cd case..

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